The strategy focused on leveraging technology to bring about a shift in the way banking services are provided to customers i.e. a "Direct banking" model to reach out to the customers both for Product Delivery and Service proposition.

Alternate Channel Usage is embedded in all customer interactions right from customer acquisition to servicing to partnering the customer in their business life cycle. The theme has been to ‘Enable the customer and promote self-service’. “Bricks and Clicks.”

1.  "MONEY MONITOR" - ONE VIEW FINANCIAL INFORMATION

Introduced the first-of-its-kind aggregation tool on the Internet in India in 2008.

It provides seamless information on financial health by aggregating data from over 10,000 financial and related sites across the world into Internet Banking, thereby giving clients a single view across their own and family accounts. It was launched in partnership with YODLEE.

2. "MOBILE PAYMENTS"

Introduced a first-of-its-kind person-to-person payments in 2008 in partnership with OBOPAY.

Channel Involved: Mobile Banking

Business Need: Customers settled small value payments to friends and debtors by visiting ATMs and withdrawing cash.

3. "YES TOUCH PHONE BANKING"

Launched in 2008, integrates Voice, Email, Chat and Video in partnership with CISCO and Nuance.

Channel Involved : Phone Banking

Business Need: Customers in India increasingly call from mobile phones. When calling the banking contact centre with the mobile phone it gets difficult to handle lengthy IVR menus.

4. "e-CHEQUES" (RTGS AND NEFT)

Real Time Gross Settlement (RTGS) introduced in 2005. Subsequently, National Electronic Fund Transfer (NEFT) was added to the gamut of Netbanking Solutions in 2007.

Channel Involved : Internet-Banking

Business Need: Providing e-cheque facility would increase customer reach and business proposition. Customers would be able to issue cheques to increased number of cities.

5. "TWO FACTOR AUTHENTICATION"

Launched in 2005 in partnership with Portwise to ensure iron-clad Login and Payments Security.

Channel Involved : Internet Banking

Business Need: To provide customers with a secured login process and thus enhance Internet Banking Usage.

6. INDIA'S FIRST WI-FI BANKING NETWORK

In collaboration with Intel Technology India Private Limited deployed an extensive wireless and mobile network, one of the first banks in the world. In 2007, VSNL helped in providing Wi-Fi hotspots for customers at select branches. This facility would be extended in future to various branches based on the business strategy.

Channel Involved : Branch Banking

Business Need: During branch visits, customers had an inherent need to stay connected with their business

7. INDIA'S FIRST TOTAL TECHNOLOGY OUTSOURCING FOR FINANCIAL SERVICES

Business Need: Technology infrastructure was needed to set up a Bank with minimum capital and latest technology

8. INDIA'S FIRST ATM SWITCH OUTSOURCING

Partnered with efunds (FIS company) to outsource the ATM switch – a first-of-its-kind in India and connected through the switch to major ATM networks.

Business Need: Customers had access to limited number of branches. Increase in the number of ATMs was required to provide better convenience to customers.

This was followed by the offline testing of motion control drive and motor, their interfacing with Linear Transducer, and development of software for new system. The final stages included termination at drive end, termination at PLC end, Online PLC programming and Online Drive programming.