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Sona Group
Attrition and Talent Management in Today's Organizations |
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| ORGANIZATION PROFILE |
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Sona Koyo Steering Systems Limited (SKSSL) is a technical and financial joint venture company of Koyo Seiko Company, Japan, the global technology leader in Steering Systems manufacturing. With the acquisition of ThyssenKrupp Prazisionsschmiede GmBH for € 85 million it has become a Rs. 3,000 Crore group and is poised to become a billion dollar company by 2010. |
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With a Market share of 60%, the company is the largest manufacturer of steering systems in India, which includes the following: |
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Hydraulic Power Steering Systems |
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Manual Rack & Pinion Steering Systems |
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Collapsible, Tilt and Rigid Steering Columns for Passenger Vans, MUVs & LCVs. |
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The company's product range also extends to rear axle assemblies and propeller shafts. Named as a Global Growth Company in 1997 by the World Economic Forum, the company is now well positioned to lead the Indian Automotive Component Industry to Global Standards in the coming millennium. |
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Sona is surging ahead in its journey of Total Quality Management (TQM). It is also developing its core competence and aligning its objectives at all levels so as to realize synergy in operations. An initiative of improving the most important resources, the Human Resource, as well as the plant equipment has been initiated. This technique, Total Productive Maintenance (TPM), has been adopted to improve performance through the philosophy of prevention. SKSSL aims to achieve Zero Accidents, Zero Defects & Zero Breakdowns by using the Koyo Production System (an adopted version of Toyota Production Systems) as the foundation of all change programmes. |
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Customer Satisfaction continues to be of utmost importance to Sona Koyo Steering Systems, as do consistent quality, constant innovation, value engineering, process improvement and customer orientation. |
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Sona Koyo is the first & only company in India and the fourth company in the world to be accredited with ISO 10015+ certification for its excellence in Employee Development Practices. It is honored with ISTD National Training Award for Innovative Training Practices & Golden Peacock National Training Award. |
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Sona Koyo has the distinction of first in North India and fourth in India for having been awarded with Deming Application Award in year 2003. Year 2008 makes it TPM Excellence Company for its successful sustenance of the methodologies. ACMA recognizes Sona Koyo for its Technology Innovation while Frost & Sullivan for its Manufacturing Excellence. Sona harbors to be the Zero Discharge company with TERI Environment Excellence Award and a socially responsible group with CII – ITC Sustainability Award to its credit, to count a few. |
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| Sona Group foundation is laid on its three core beliefs: Respect to the Individual, Service to the Customer, and Excellence in the Pursuit of its Goal. |
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| BEST PRACTICE CATEGORY |
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6.0 Human Resource Focus |
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| APPROACH USED TO ACCOMPLISH PRACTICE |
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| Voice of Employees, Data Preparation & Analysis, and Action Plan for Implementation |
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| MACRO FLOW CHART OF PRACTICE |
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| DEPLOYMENT OF PRACTICE |
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| Across Junior & Middle Management Employees of Sona Group through BEI (Behavioural Event Interview Approach |
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| IMPROVEMENT ACCOMPLISHED IN PRACTICE |
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| Attrition reduced from 12.78% to 8.08%, whereas the average of the manufacturing industry is 23%. |
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| INNOVATIONS ACCOMPLISHED IN PRACTICE |
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| Stay Interviews - The Proactive Approach in HR |
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| ALIGNMENT OF PRACTICE WITH ORGANIZATIONAL NEEDS |
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| This was one of the objectives in MFO (Management for Objective) for Employee Retention. |
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| BENEFITS |
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| TANGIBLE BENEFITS |
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Attrition reduced from 12.78% to 8.08%. Wherein average of Manufacturing Industry is 23%. |
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| INTANGIBLE BENEFITS |
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Retention of Knowledge |
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Retention of Skills |
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Retention of People Achieved |
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| AUTHOR |
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Hari Nair
Vice President - Human Resources |
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| Back to winners |
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| Back to winners |
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